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What does the abbreviation pov mean

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Adult Videos What does the abbreviation pov mean.
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When hired by businesses to assist with their media planning efforts, advertising agencies generate POVs, also known as "Point of View" reports, to help their clients evaluate advertising options. A POV report focuses on selecting the best media vehicles for a business or organization to use in promoting its products, services or causes.

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Basically, these reports analyze a media outlet, such as a blog or magazine, to see if the client's target market will be served by advertising in that vehicle. A POV report begins by examining the overall advertising environment and the advertising option the client and firm want to examine and potentially add to the company's marketing strategies.

19 meanings of POV acronym...

Start by discussing advertising trends within the industry and which ones are most viable for the client. Specifically discuss how the current advertising option fits into current advertising trends in the industry.

The POV report examines the target markets of the proposed media vehicles to see if their viewers, readers, subscribers or listeners are similar to people their clients want to reach.

For example, a tapas bar owner might ask his advertising agency about potentially placing an advertisement in a new, local food magazine. The media planning team would conduct research to find out this information, then present it in the POV report.

A true evaluation of a potential media vehicle in a POV report involves examining other comparable options. By giving pros and cons of each option in their POV reports, agencies can help their clients find the advertising options that will present them with the most cost-effective opportunity.

Advertising agencies and their clients have to take costs into consideration as they review potential advertising opportunities.


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