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Keep it short and sexy


I would like to rename it Keep It Simple and Sexy, as the Sexy part has become all the more important now that we build emotional relationship with our products through sensual interfaces, as Apple shows us product after product.

There are many reasons to make innovation feel simple Keep it short and sexy customers: This requirement is even stronger in a competitive market, where competitors come from every part of the world and from adjacent "Keep it short and sexy," with alleviated constraints making them very agile.

It is effective in a lowered consumer spending market, it is as well a way to make innovation less risky, in a sense that great customer experience reduces the risk of innovation failure.

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Simpler products are also just easier to produce, distribute, market, and sell, not to mention customer care! To make simplicity prevail in customer experience, here are some guidelines blending personal innovation experience with academic review: Are we going to design a new Bauhaus type of innovation, where simplicity might sometime flirt with coldness and distance? Famous designer Idris Mootee adresses this: Leonard de Vinci, one innovator that could certainly not be accused of leaving you cold, has Keep it short and sexy ultimate words: As international innovation executive, he sets-up innovation units for new business in the digital industry, and open innovation programs: Follow him at nicobry.

Nicolas holds a master degree in telecommunications from French Grande Ecole Supelec, and an Executive Master from HEC Business School where he completed a thesis on Rapid Inovation "rapid innovation a Keep it short and sexy in globalization time". View all posts by Nicolas Bry. I simply used Innovation: Keep It Simple and … Sexy!

Rapid innovation in digital time as the entry title in my Digg. You are commenting using your WordPress. You are commenting using your Twitter account.

You are commenting using your Facebook account. Notify me of new comments via email. What is the challenge? Some innovation are designed to solve a problem, or address an opportunity that we happen to forget in the way we develop the new product; customers often do not want the product itself, but rather the effect that the product produces: Coming back to the real problem, and the main challenge the innovation has to faceis a way to keep your innovation simple.

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What is your belief? Guy Kawasaki called it your Mantra, a mission statement that is defined in 3 words; belief and metaphor are founding elements to build your product identity and help you seperate the core Keep it short and sexy the accessories. What is your unique selling proposition?

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Select one thing, make it work so well that you get the WAOUH effect; avoid marketing approaches which tend to add more and more Keep it short and sexy to address separate segments and are actually looking for qualified reassurance: Thinking USP is also a way to build spreadibility, to embody the story, a simple Keep it short and sexy attractive story people are going to propagate about your innovation.

Have you iterated enough? Prototype failures are no issue: Are you focusing your innovation? Designing in short cycles brings you customer feedback and feasibility assessment which help you select among the many things created, and eliminate a lot of ideas; innovation process needs to be managed with a view and converge progressiveley: Natural trend is to increase the number of features: One way to get rid of last minute features is to evaluate scenario consisting of delaying the entire launch because of late achievement of bespoke feature: Reversely, one can evaluate the impact on market forecast of not completing a feature: Is your leadership platform comprehensive?

Simplifying the product is not enough, you have to encompass the customer experience at the various touch points he has with your company, and make his interactions fluent and rewarding. This will not only impact the training of your sales forces and of your customer support; it is likely to involve your back-end with the following questions: Is your innovation capitalizing on strategic Keep it short and sexy In the case your innovation is aligned with your company strategy, Keep it short and sexy way to draw on simplification is to come back to strategic asset: Is your innovation making cocreation simple?

With App Store and Market places, we open the door to cocreation where the value of our innovation will be constantly enhanced by third-party creativity. Cocreators will make your product more sexy and fizzing innovation: Published by Nicolas Bry. Marketing successfully your innovation Rapid innovation in digital time. Innovation Excellence Innovating Design Development. Collaborative design, and the social TV case study Rapid innovation in digital time.

Is there a Model for Rapid Innovation?

KISS: Keep It Short &...

Rapid innovation in digital time. Is modular design the key to rapid innovation? Innovation Excellence Low cost, High value — boarding pass to disruption! Low cost, High value — boarding pass to disruption! Low cost, high value: Coding a Nifty Innovation Unit Rapid innovation in digital time. Radioscopy of an innovation shortcoming Rapid innovation in digital time. Innovation Soft Power Rapid innovation Keep it short and sexy digital time. Innovation Excellence Innovation Soft Power — and the expeditious path.

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