You see colors in everything around you, every moment of the day—but do you ever stop to think about the impact each of those colors is having on you? You might immediately think of branding elements like the logo, business cards and stationery. Color choices will also Intimidating personality meaning of colors meaningful across online communication and marketing materials: Millions of years of biological conditioning have created certain associations between colors and objects or emotions, while some associations may be more recent.
Feelings are much more powerful than rational thoughts based on facts and figures and applying color psychology will make your branding efforts and designs much more Before getting into the meanings of different colors, there are a few things you want to have in mind first:.
For an example of a business that got it wrong, just take a look at the disaster that was Heinz purple ketchup. Netflix uses red to attract users to its platform, with red calls-to-action to join or sign in. If you have a loud brand and want to stand out, then red could be the color for you. Its high energy makes it a great choice for caffeine drinks, fast cars or sports. As a secondary color, orange combines the warmth heat of red with the playfulness Intimidating personality meaning of colors joy of yellow.
It attracts attention without being as daring as red, and is used for warning signs like traffic cones and high-visibility clothing. A good example of using orange to connect with a young audience in a fun way is Nickelodeon.
To promote energy and activity, Gatorade uses an orange lightning bolt, while orange is also a popular color for tropical drinks like Fanta. Orange can be a great choice for a youthful and creative brand that wants to be a bit different to the mainstream. The color of the sun, smiley faces and sunflowers. Yellow is a great choice if speed, fun and low cost are attributes that you want associated with your brand.
Be careful with different shades, though: Green is universally associated with nature, linked as it is to grass, plants and trees. It also represents growth and renewal, being the color of spring and rebirth. In the US, Intimidating personality meaning of colors and especially dark green is also associated with money and so represents prosperity and stability.
Green is also often seen as a fourth color on top of the primary red, yellow and blue think Microsoft and Googlebringing a sense of visual balance and, as a result, a soothing and relaxing influence. The connection to nature makes green a natural choice see what I did there? As with yellow, be wary of the fact that while muted or lighter Intimidating personality meaning of colors of green can represent nature, neon versions will have the opposite effect and will feel more artificial and less harmonious.
Blue is the most popular color in the world, both when it comes to Intimidating personality meaning of colors preferences for both genders and usage in business logos. Interestingly, blue is the color of choice for many other social networks too. Facebook is blue — apparently because founder Mark Zuckerberg is red-green color blind and blue is the most vivid color that he can see. If you want to be immediately associated with professionalism and trust, then blue is the color for you.
Its association with calm and tranquility means that blue is also a good fit if your business is in things like relaxation, therapy or meditation. Purple is an interesting beast: Because of its associations with royalty, purple is inherently prestigious and luxurious.
Purple dye was historically expensive, which meant that only wealthy rulers could afford it. The ruling classes and kings and queens of old would wear purple and Queen Elizabeth I even forbade anyone outside of the royal family from wearing it.
Purple is also associated with religion and spirituality, since the ancient rulers were thought of as descendants of the gods and the color holds a special meaning in religions including Catholicism, Judaism Intimidating personality meaning of colors Buddhism.
Funnily enough, brands are not always as strategic in choosing colors as they should be. Yahoo, as the story goesended up purple because that was the cheapest paint color available to renovate the offices back in the early days.
You can see a more typical use of purple in the Asprey brand, a British luxury company with a heritage that goes back to the s and a Royal Warrant for every British monarch since Queen Victoria.
Or use it when you want to add a dash of mysticism and spirituality to your brand. Add some green for a really striking contrast or with pink to emphasize the feminine. Luxury Intimidating personality meaning of colors like Chanel and Dior keep things stylish with an iconic black-and-white logo.
Brands like these want to be a little intimidating and unapproachable as that makes them more exclusive and aspirational. The James Bond logo is black. Newspaper logos also tend to be in black, given the historic black-and-white printing presses.
Of course, most brands
Intimidating personality meaning of colors have a black-and-white version of their logo as printing in black and white tends to be cheaper than color printing.
On the other hand, black can also be used with bright colors for contrast and when combined with other powerful colors like red or orange it can be quite impactful, even aggressive. White represents purity and innocence and creates a minimalist aesthetic.
It can be very simple, clean and modern. Marc Jacobs prints a simple black logo onto white luxury retail boxes and shopping bags. Health and beauty brands that want to convey an air of purity and natural ingredients will also tend to use white in their packaging.
White space can be as important in a design as all the other creative elements. White tends to be the color used for website backgrounds as it ensures that your text is easy to read. Intimidating personality meaning of colors with pastels, it can bring to mind spring and femininity; combined with simple black it becomes classic and minimalistic.
Gray is a more mature, responsible color, associated with the gray hair of old age. Its positive connotations include formality and dependability, while the negative side can mean being overly conservative, conventional and lacking in emotion. Gray is rarely the star of the show. Nintendo
Intimidating personality meaning of colors favored a gray logo from to but has since gone back to its earlier red.
Jewelry brand Swarovski does have a gray logo, although if you look "Intimidating personality meaning of colors" the website the version used there is black. Use gray if you Intimidating personality meaning of colors a serious brand and you want to communicate the authority and stability of a corporate institution. Combine it with blue for the ultimate in conservatism and dependability. You may want to consider using gray as an alternative to white for a softer website background—or as an alternative to black text for a less harsh contrast and an easier read.
Brown is a natural color, associated with the earth and as a result giving a sense of stability and support. Given its link to the earth, brown brings to mind farming and agriculture and other outdoorsy activities. Brown is not used that often in logos. When it is, it tends to represent utility. Although blue is the typical corporate color, UPS has used to represent dependability along with a later addition of yellow to bring an element of warmth and friendliness.
Up until recently well,they even used the color in their tagline: Brown is a warm, neutral color that you can use as a background that conveys warmth and wholesomeness. Use it for an earthy brand and in Intimidating personality meaning of colors natural pairing with green to really capture that organic feel.
You can also use brown to give the impression of a well-established heritage and a sense of tradition. Brown works well for chocolate brands, for obvious reasons. Pink represents femininity and romance, sensitivity and tenderness. Together with brown, pink is among the least common colors in logos.
Wedding companies and other feminine brands often favor a lighter pink. Less typical uses include Lyft and TMobile —both challenger brands, who aim to stand out from their competitors and bring an element of playfulness and approachability.
You can also use it in unexpected ways to stand out versus your dull and dreary competitors or add a surprising element to an
Intimidating personality meaning of colors sophisticated design. So what happens when you bring them all together? What feelings are evoked with multicolored designs? Well, while monochromatic branding can bring focus and style, colorful branding can show that a brand is playful, informal and creative.
Google uses multiple colors in its logo to represent the playfulness of the brand. An interesting case is ebaywhich had a similarly colorful logo up until when it simplified its logo to one color in its marketing although the colored logo is still used on the website. Likewise, Apple evolved its logo from the multicolored striped apple to a Intimidating personality meaning of colors silver one.
Why choose one when you can choose them all?! Using many colors in your branding and designs can be a great way to stand out, show your playfulness and appeal to children or a more creative audience.
You can read more about these different color combinations in this article on color theory. Gold and silver are both precious metals, associated with riches and expensive jewelry. Often combined with black, adding a touch of glimmering metal can immediately give a brand that element of glamor. Gold also the color of a winner, associated as it is with the medal for first place, and can represent success.
Silver is cooler Intimidating personality meaning of colors a little less luxurious, coming in at second place but still representing grace and elegance. Rolex uses a gold
Intimidating personality meaning of colors in its logo, while Lamborghini and Porsche use elements of gold as well. Clearly, gold is the color of luxury!
On the other hand, silver is used a lot in car logos— VWToyotaHyundaiNissanAudiMercedes —where it denotes quality and workmanship.
Gold is essentially a shiny yellow, silver is shiny gray and bronze shiny brown. You can still suggest metallic tones on a website or in a logo using shading and highlighting but the full impact will be seen on printed materials where you can use a foil to get that metallic sheen.
People may have personal preferences that override any deeper biological tendencies, cultures vary in their interpretations and there may be other things you want to take into consideration as well. Now that you know the rules, you can play around with them and see what works for you.
Feel free to break them, too, you crazy rebel you. A bright and colorful business card design by Daria V. Choosing colors — Choose your colors carefully. Before getting into the meanings of different colors, there are "Intimidating personality meaning of colors" few things you want to have in mind first: "Studies show that navy blue is the best color for a suit to wear to a job interview and public speakers, in some settings it can be a little bright and intimidating.
so you're perceived as having a sunny personality just for wearing it. sporty; polka dots can mean you're fun and have a good sense of humor. The psychology meaning of the color black, what does black imply and how does it influence us.
can be an intimidating color which also suggests discipline.
There's a whole science in the meanings of different colors. Your brand personality—Is your brand more masculine or feminine, playful or. It's bold, powerful and a little mysterious and it can be intimidating and unapproachable as well.