Skoal xtra mint pouches online dating previously secret tobacco documents, advertisements and trade press. Internal market research found that smokers generally used Skoal Bandits in smokefree environments, yet continued to smoke cigarettes in other contexts. Over time, pouch products increasingly featured increased flavor, size, nicotine strength and user imagery variation. Marlboro and Camel Snus advertising mirrors historical advertising for Skoal Bandits, designed to recruit new users and smokers subjected to smokefree places.
Despite serious efforts, pouched MST marketing has been unable to dispel its association with traditional smokeless tobacco stereotypes as macho and rural. Tobacco companies have put significant resources into marketing and developing smokeless pouched tobacco products [ 8 — 13 ]. This article examines tobacco industry interest in the development of pouched MST products, and the role these pouched products play in increasing the social acceptability smokeless tobacco among different groups.
Our basic research questions included: We searched previously secret tobacco industry document archives from the University of California, San Francisco Truth formerly Legacy Tobacco Documents Library https: Initial search terms included: These searches were narrowed using more specific keywords suggested by an initial review of the first documents retrieved e.
The documents were reviewed and organized chronologically and by topic area, and summaries were written and reviewed by multiple authors. Documents were categorized using names, locations, project titles e. Analysis was based on a final collection of tobacco documents, 11 USST Skoal xtra mint pouches online dating reports to4 Altria quarterly reports —and 31 articles from tobacco trade press published between and The first test-marketed pouched product in the U.
The primary difference between pouched and traditional MST was seen as its main advantage: Pickett outlined different potential audiences: This last group, consisting of youth and young adults, would be marketed to similarly to as the smokers, placing additional emphasis on psychological factors peer pressure, group Skoal xtra mint pouches online dating, popularity [ 26 ].
While blue collar workers often used smokeless tobacco in work environments where smoking was considered dangerous e. Selling the idea of pouched smokeless as a novel category became as important as selling the product itself [ 2534 ]. USST sold Good Luck in limited test markets until it was discontinued and replaced by the launch of Skoal Bandits in Good Luck continued to be sold internationally until [ 39 ]. Linking the easy-initiation pouched product with the longstanding Skoal brand—second in brand recognition only to Marlboro among all U.
USST essentially took Good Luck and rebranded it as Skoal Bandits according to the more masculine, nationally-distributed, and broadly recognized Skoal brand name.
In Conwood The Task Force planned to focus MST marketing for the first time on a broader, mainstream target audience [ 4748 ]. The Skoal Bandits pouch products aimed to recruit young never-users of tobacco as well as appeal to smokers interested in quitting [ 48 ].
The Bandits Task Force discussed market segmentation for the first time in a Skoal xtra mint pouches online dating, and identified smokers as the largest cluster of Bandits consumers in the short term [ 44 ].
Advertisements framed pouched MST as sophisticated, easy-to-use, and socially acceptable [ 4853 — 55 ].
The earliest advertisements for Skoal Bandits emphasized use as an alternative to smoking, particularly in smokefree environments. Of the smokers, Over the years, USST introduced more pouch products, marketed explicitly as situational substitutes for smokers under the Skoal brand. By having the tobacco contained in a pouch, USST could send these products out via mail and give them out at events, without the onerous one-to-one demonstrations required to initiate unpouched MST use.
MST users no longer are limited to lower-nicotine pouched products before graduating to loose snuff, but instead pouched MST aims to continue tobacco addiction without the user ever having to use unpouched MST. This ad appeared, among other places, in the young male-targeted magazine Popular Mechanics. This wave of pouched products introduced for the first time high-nicotine pouched MST, appealing to already-established smokeless users and heavy smokers. USST also introduced a new pouched MST product, Skoal xtra mint pouches online dating, inwhich emphasized use in smoke-free environments but featured less rugged traditional brand imagery, aimed at a more diverse and metropolitan audience Fig.
In the leading U. Smokeless tobacco companies faced several hurdles to getting smokers to switch to smokeless or to supplement smoking with MST. First, nicotine delivery from smokeless tobacco is slower than
Skoal xtra mint pouches online dating [ 65 ].
Second, most smokers perceived smokeless tobacco as unsophisticated [ 66 Skoal xtra mint pouches online dating.
Rather than the niche marketing and tedious one-on-one sampling Skoal xtra mint pouches online dating employed to teach people how to use traditional MST, [ 44 ] sample packs of Bandits came with step-by-step instructions on their wrapper explaining how to use them Fig. Mass distribution of free samples dramatically increased the scale of Bandits promotions, while advertising emphasized two staple themes 1 appealing to smokers and 2 recruiting new users among groups not already using Skoal xtra mint pouches online dating. This is what USST did [ 68 ].
Mass sampling events took place in conjunction with other campus-sanctioned activities, and at locations where students gathered e. College representatives were instructed to educate samplers and future users about how to use Skoal Bandits, dispel prejudices against smokeless tobacco, and to do everything in their power to make Bandits look cool [ 74 ]. The USST College Marketing program newsletter Smokeless Signals included glowing reports from college representatives about their experiences distributing free samples.
A sampling program such as this is a great eye opener. The college marketing program provided not only a method to disseminate product, but valuable feedback for USST to determine what products enticed young adults. While smokeless tobacco was perceived in the s as something used by older, rural, mostly Caucasian men, initial success in converting new users and lowering the age of the average user led USST to explore Skoal Bandits as a means to appeal to groups previously not considered viable for smokeless tobacco marketing.
However, neither Skoal Bandits nor other pouched MST caught on significantly in these nontraditional smokeless tobacco demographics, for reasons discussed below [ 5 ]. Selling MST in pouched form became an important strategy for lowering barriers to initiation among new smokeless tobacco users, whether for preexisting smokers or new tobacco users [ 1380 ].
Because of its contained ease of use, lower free nicotine content, [ 11 ] and brand positioning as a different product from other forms of MST, pouched product sales have become a major segment of the current smokeless tobacco market. In its acquisition of Conwood smokeless tobacco company, RAI acquired the discount brand, Grizzly, and introduced Grizzly pouches in The Grizzly brand now has the largest smokeless tobacco market share [ 5 ].
As of every major U. A much wider variety of pouched products are now available. The average free nicotine in pouched MST has also dramatically increased, [ 1165 ] demonstrating the creation Skoal xtra mint pouches online dating a parallel graduation process of exclusively pouched MST products that range from low to high nicotine levels.
The repeated introduction and promotion of pouched products in their myriad forms may have contributed to increasing the current smokeless tobacco prevalence to 3. Pouched products may have also contributed to major shifts in the demographic profiles of smokeless tobacco users.
During the same period, young male adult rates of smokeless tobacco use rose from 2. This trend over the past three decades suggests the main goal USST had initially set out for the Lotus Project was achieved [ 34 ].
Pouched MST products were also aimed at women, minorities, and urban white-collar workers. Yet, MST continues to have limited appeal outside of its traditional rural male demographic. One possible explanation for the lackluster response of minorities and women to MST could be inconsistencies in marketing; namely, the tension between the putative inclusiveness of neat pouches and the macho exclusiveness of the Skoal brand.
Admittedly, the majority of these tough-guy advertisements were for loose Skoal MST—not the pouched variety. However, one ad in the magazine for oversized Skoal Pouches reads: Making smokeless tobacco mainstream and mass-marketable was their goal, and if increased usage is the benchmark of success, this strategy has been successful. The cognitive dissonance within the Skoal brand, which includes both pouched and loose products, potentially drives traditional users away from a watered-down Skoal brand, while the lingering existence of tough male chauvinist imagery also blocks potential smokeless users from taking up pouched products.
Pouched MST and pouched snus first came to market in in the U. However, marketers have largely failed to move broader society away from longstanding perceptions that smokeless tobacco use is a messy, low-status product [ 67 ]. Increasing warning label size and including graphic warnings would reduce youth initiation to smokeless tobacco, [ 90 ] accenting the fact that pouched products are still tobacco products, even if branding for certain products attempts to distance Skoal xtra mint pouches online dating from traditional MST.
existing smokers, cessation treatments must emphasize that attempting to quit by switching to smokeless tobacco is not effective, [ 91 ] and this strategy still exposes users to known carcinogens.
Historical analysis of the U. These factors are likely to impact the introduction and promotion of novel tobacco products in future years. Due to similar effects on youth initiation, regulatory policies to decrease youth tobacco initiation such as restricting characterizing flavors could be fruitfully applied to pouch products.
AC Nielsen Scantrack data analysis on market share of pouch products courtesy of Dr. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.
JF wrote the initial treatment, and YHH developed it into the final draft. The authors declare that they have competing interests, financial or otherwise.
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. National Center for Biotechnology InformationU. Journal List Tob Induc Dis v. Published online Dec Hendlin1 Jessica R. Veffer1 M. Jane Lewis2 and Pamela M. Author information Article notes Copyright and License information Disclaimer. Received Jul 20; Accepted Dec 5.
Skoal xtra mint pouches online dating of previously secret tobacco documents, advertisements and trade press. Conclusions Marlboro and Camel Snus advertising mirrors historical advertising Skoal Bandits, designed to recruit new users and smokers subjected to smokefree places. Moist snuff tobacco, Tobacco industry marketing, Product innovation, Changing demographics, Redefining masculinity.
Table 1 Development and proliferation of pouched MST products. Open in a separate window. Results Origins of pouch products: The good luck Sak-Pak The first test-marketed pouched product in the U.
The Skoal bandits brand extension USST sold Good Luck in limited test markets until it was discontinued and replaced by the launch
Skoal xtra mint pouches online dating Skoal Bandits in Good Luck continued to be sold internationally Skoal xtra mint pouches online dating [ 39 ].
Appeal to smokers Skoal xtra mint pouches online dating framed pouched MST as sophisticated, easy-to-use, and socially acceptable [ 4853 — 55 ]. Discussion Selling MST in pouched form became an important strategy for lowering barriers to initiation among new smokeless tobacco users, whether for preexisting smokers or new tobacco users [ 1380 ].
Conclusions Historical analysis of the U. So I had a can a last year of skoal mint pouches and they were alright I bought a can of To me, the xtra is more flavorful than regular mint.
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